Are you an entrepreneur? Do you have the goal of growing your business in the long run but don't know how to do it? Let's face it: running a business, especially nowadays, is not at all easy. We live in an ever-changing world, and the difficulties of keeping your company constantly competitive are really the order of the day. Those who then find themselves starting from scratch are forced to start a business from scratch in an increasingly globalized market that is difficult to attack. Suffice it to say that, according to statistics, 1 in 2 companies close their doors within the first 5 years of operation. The question that comes to mind at this point is, "In the face of such alarming data and regardless of the problems caused by the economic crisis, high utility bills and many other factors that we have had to get used to in recent years, how do some Italian entrepreneurs carry on their business successfully, even becoming leaders in their target markets?" Their secret is resilience, understood as the ability to re-emerge from a difficult situation through one's determination and ability to innovate. Believe it or not, I am one of those, and this book tells the story of how I did it. Inside, I'll show you what strategies I used to grow my company, which over the years has become one of Italy's and Europe's leading companies in the field of painting and finishing advanced composite materials. What you have in your hands is a practical guide, aimed both at those who want to start their own business from scratch but do not know how to do it, and at those who already have a company and want to bring it to entrepreneurial success, even in difficult situations and in the face of seemingly insurmountable challenges. Preface by Vittorio Sgarbi.
ABOUT THE AUTHOR Stefano Vellei is the entrepreneur who founded Vellei Tecnological Painting, the leading company in the field of painting and finishing advanced composite materials. He began his professional career in his family's small body shop, where he acquired the technical knowledge necessary for automotive-related work. Later, he decided to go the entrepreneurial route, founding the current company from scratch. Thanks to his experience, he was able to offer high-quality services and quickly gained the trust of customers and suppliers. Over the years, Vellei Technological Painting has grown steadily, establishing itself more and more on the national and international scene. Through his skills in understanding market needs and his innate ability to innovate, Stefano Vellei has been able to maintain the company's success and expand its reach. His story is an example of how passion, experience and innovation can lead to entrepreneurial success.
