This book is for anyone interested in the Pipedrive CRM platform, but well beyond that, business people may also find it useful to verify if the CRM they are using is the best option or they may improve their business effectiveness by changing it. This book is designed to enable SME entrepreneurs in making better CRM decisions, first and foremost about strategy and logical approaches, then technology. 70+% of CRM implementation projects fail (HBR). Did you know that? To avoid falling into that statistic, entrepreneurs should forgo starting from the bottom by just choosing the tool they may like. This choice is not the first step, but instead the last one. Then implementing it will be simpler. If you already chose the platform, maybe Pipedrive but didn't have time or resources to run a proper business analysis beforehands, no worries, with this book you can take a step back and analyse your business requirements, from the light of the platform features. Decide on and clarify the business requirements, the workflow to be managed, and the level of digitalisation of procedures having clear what Pipedrive can do. This book will help you in setting the expectation over the improvement of the way to manage relationships with the most important asset: your clients! Everyone interested in understanding CRM may find this book useful, seeing what Pipedrive, one of the fast growing CRM vendor, offers in its very popular tool. Then people may use the many "interactive challenges" as an excellent way to receive personal suggestions from the author.