Vincent Bolloré is the most important Telecom Italia shareholder. But who's really the Breton financier that has been investing in Italy for several years and what are his projects? The question is key: the Italian government is going to support a wide investment plan in ultrabroadband infrastructure while the Italian and European telecom and media companies are in the middle of a heavy consolidation process. Bolloré wants to play an important role in this match. Looking at the financier life, the author imagines for the future three different scenarios. In each one of them, it is obvious that the destiny of Vivendi, controlled by Bolloré, Mediaset, own by Silvio Berlusconi, and Telecom Italia are bound with the ultrabroadband development and media evolution both in Italy and Europe. This is the first book in English language about the new king of European media.